Your result

After completing the course, you will be able to:

• Understand the core concepts of AI, GenAI, and ML, and apply them in your work
• Have insight into machine learning, deep learning, and the role of data in AI solutions
• Know how to use AI for image, audio, and language processing in work processes
• Develop a concrete AI adoption plan: what to implement, what to consider, and which roles are required
• Recognize ethical risks and understand AI compliance (such as the EU AI Act)
• Assess future AI developments and evaluate their impact on your organization
• Discover how to make your organization AI-ready step by step with the 10-step plan

Audience

This course is intended for professionals who are responsible for the strategic implementation of AI solutions within their organization. The focus is not on the technical development of AI, but on the business, organizational, and policy-related aspects of AI adoption.

The training is therefore particularly relevant for:

• Business IT professionals who want to link AI to existing and new business solutions
• Managers who want to use AI to optimize and innovate business processes
• Policymakers who need to establish frameworks and guidelines for responsible and ethical AI usage
• Project leaders who guide AI initiatives within change and innovation projects
• Decision-makers who require insight into the impact of AI on strategy, compliance, and ethical issues

Approach

The course combines theory with practice. Through hands-on assignments, real-world examples, quiz questions, and interactive sessions, you will directly apply the theory to your own work context. During the program, you will develop a concrete AI adoption plan for your organization and learn how to implement AI in a structured and responsible way by using our 10-step plan. Our experienced trainers provide active guidance to ensure that AI does not remain an abstract concept but becomes a tangible and applicable tool.

Prior knowledge 

No specific technical background is required. The training is designed to be accessible while still offering sufficient depth to start working with AI directly within your organization.

Note: If your primary interest is to learn more about prompt engineering and how to get the most out of ChatGPT or Copilot, we recommend the courses Working with AI and ChatGPT or Working with Copilot in Microsoft Office 365.

Course material

During the course, you will have access to study materials via our online learning environment e-Connect, as well as the official BCS AI Essentials course materials. These resources will support you in preparing for the EXIN BCS Essentials Certificate in Artificial Intelligence exam.

Follow-up options

Do you want to continue studying after completing this course? Take a look at:

• AI for Business Professionals – Day 1 (English)
• AI for Business Professionals – Day 2 (English)

Certificate

When completing this course you will recieve the certificate of participation ‘AI Essentials (English)’. 

Content 

• Introduction: why is AI important?
• Applications of AI: practical examples and benefits
• Machine Learning and Deep Learning: an accessible explanation of their principles
• The Future of AI: innovations, trends, and new opportunities
• AI in Practice: experience applications for image, audio, and language processing
• Working with LLMs: practical use of tools such as ChatGPT, Gemini, and Copilot
• Ethics and Legislation: responsible use of AI and insights into the EU AI Act
• Implementation: how to start AI within your organization using the 10-step plan